New website with a strong user focus

On 15 February, Linköping University’s new website was launched. A key objective of the new site is to ensure that external visitors can easily find what they are looking for.

Important target groups include prospective students, researchers from other universities, journalists and partners. 

“Today, the purpose of a website is to serve the visitor, and to ensure they find what they’re looking for as easily as possible,” says LiU’s Director of Communications Mariethe Larsson, who together with Chief Information Officer Joakim Nejdeby has been in charge of developing the new external website.

The new website is search based, because most visitors use search engines when looking for specific information. On the pages Education and Research, visitors can find programmes and research fields by searching in dynamic menus.

The website project has run from 2013 to 2016, with many staff members being involved. The past months have been very busy times for editors and developers, and after the launch, development will continue through the spring. The list of things to finish is long. But the work won’t end there; today’s websites require constant maintenance, to stay up to date.

“This is the first step, and we’re delighted to have got this far. But the website, which is our most important communication channel, has to continue to evolve, in line with the requirements of the users,” says Mariethe Larsson.