New look for LiU
Today is the launch of LiU’s new logo and graphic identity. The abbreviation LiU will feature more prominently, and the Swedish name for the Faculty of Medicine and Health Sciences, ”Hälsouniversitetet”, will now make way for ”Medicinska fakulteten”.
Competition for students and staff is constantly rising, nationally and internationally. As Linköping University recruits 70 per cent of its students from outside the county of Östergötland, its communication must be consistent and clear. One part of retaining a strong position is the new graphic identity that the university is launching, in conjunction with its 40th anniversary.
”We have to make use of Linköping University’s strong brand, a result of its successful research and highly ranked study programmes. But to succeed we have to do this uniformly, all of us,” said LiU Vice-Chancellor Helen Dannetun.
The new profile applies from 20 May. However everything will not be replaced the first day. Digital channels get the new look right away, while printed materials, signage and so forth will be phased out gradually.
One change is that the abbreviation LiU will feature more prominently in the university’s communication, as it is the basis of the new logo.
”During our first 40 years our visual expressions have grown more and more disorderly, and our graphic identity has been patched and adjusted so many times that we were simply forced to take a new approach,” explained LiU Director of Communications Mariethe Larsson.
The seal that has been the logo since the university was founded in 1975 will remain, but only in special ceremonial contexts, for instance graduation documents and diplomas.
Also new is that the Swedish term ”Hälsouniversitetet” will be phased out in favour of ”Medicinska fakulteten”. This will facilitate the university’s efforts to further boost its profile. Furthermore, ”Medicinska fakulteten” is an accurate description, and the name was already often in use, in many contexts.
Photo: Thor Balkhed
LiU researchers have joined international calls for a boycott of scientific conferences in the US.
Psychology students took on role of treaters in a study of perfectionism and internet-delivered cognitive behavioural therapy.
Social value creation is on the agendas of more and more companies and organisations. Erik Jannesson, senior lecturer in management control, has just published a book on the subject.
Rolf Holmqvist is one of 17 researchers who are critical to guidelines for the treatment of depression and anxiety.
Malin Thor Tureby was keynote speaker at an international conference on oral history.
Cats that meow with a dialect have caused a sensation in the world media. Robert Eklund, a linguist who works with cats at the Department of Culture and Communication, has lost count of the number of times the work has been reported in the media.
On 6 December, a Farewell Mingle was held for departing exchange students who have studied at Linköping University.
"We have a global and critical perspective that attracts today's students," says Stefan Jonsson, professor at REMESO, about the Faculty of Arts and Science’s first international master’s programme at REMESO in Norrköping - Ethnic and Migration Studies.
Achieving perfect health has become a religion in the western world, according to a newly published study. Barbro Wijma, professor emerita and physician with many years of experience meeting patients, views this development with dismay.
Skin colour matters, also in Sweden. But many people don’t accept that racism is a problem here – only in other countries. So claims doctoral student Victoria Kawesa, who writes about black feminism and whiteness in Sweden.
Johanna Sköld from Child Studies at Linköping University co-organised an international workshop where researchers compared various models of compensation for institutional neglect and abuse.
Anna Lindström and Monika Lopez of the Department of Culture and Communication applied earlier this year for funding for an initiative in an issue relating to refugees. The funding was granted, and the “Tomorrow’s Nobel laureates” project was born.
Suad Ali, expert on Sweden’s refugee quota, works tirelessly for refugees worldwide. For her dedication she has been chosen as one of Linköping University’s two Alumni of the Year.
Thomas Lunner’s research has given improved hearing to millions of people with impaired hearing. He has been chosen as one of this year’s Alumni of the Year.
Last updated: Mon Feb 13 11:06:30 CET 2017