Video Tip: Media Theory in Action

In Jill Lepore’s book, IF THEN (2020) a fascinating clip from an American presidential election in the 1960s is mentioned. Lepore traces in her book the early history of voter manipulation and targeted communication, through the firm Simulamatics – a forgotten predecessor to companies such as Cambridge Analytica. In the clip mentioned, presidential candidate Adlai Stevenson positions himself in an ongoing debate on use of TV ads in elections. Stevenson belonged to a group who was critical to the consequences of the use of TV ads. And he starts his TV commercial, by pointing out the “hidden” infrastructure, the lights, the cables. In addition, he explicitly reflects upon the difference between being somewhere in person and being on TV.

A treat for the media scholar. See the clip here.

About Sensorium

Sensorium is an interdisciplinary Nordic network for young researchers and artists working in the area where aesthetics, technology and materiality collide. These pages contain information about the members of the Sensorium network, the annual journal devoted to the research of the Sensorium network and a research blog written by the founders of the network from the research unit LMI.

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