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Marketing and Distribution, 7.5 credits
Marknadsföring och distribution, 7.5 hp
722G34
Main field of study
Business AdministrationCourse level
First cycleCourse type
Single subject and programme courseECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| F7YEK | Business and Economics Programme | 6 (Spring 2017) | Swedish | Linköping, Valla | E | |
Main field of study
Business AdministrationCourse level
First cycleAdvancement level
G2XCourse offered for
- Business and Economics Programme
Entry requirements
Apart from the basic entry requirements, Sh A and Ma C, as well as 52.5 HE credits approved in business management or the equivalent are required for admission to the course.Intended learning outcomes
On completion of the course, the student should be able to
- classify, assess and evaluate various types of marketing literature
- identify and analyse problems related to marketing issues in various types of organisations
- apply different marketing perspectives, particularly distribution, brand development and market communication
- describe the development of distribution theory and relate this to relations in consumer markets
- define, apply and evaluate important concepts in the fields of distribution, brand development and market communication
- thoroughly analyse the effects of different measures in distribution, brand development and market communication
- evaluate the interplay between distribution, brand strategy and market communication.
Course content
The course covers theories of distribution, trademarks and market communication for goods and services on consumer markets. To a certain extent, the approach is also applicable to industrial markets.
The course includes an advanced study of basic knowledge of segmentation, target group analysis and demography, which is applied in the development of distribution, trademarks and market communication.
In the contents, the above fields are integrated to enable the student to develop the ability to develop competitive distribution systems for different market conditions and customer groups.
Current research results related to the above fields are covered during the course.
Teaching and working methods
The course comprises a number of lectures that cover the fundamental features of the theory fields that are covered in the course. The lectures should contribute to enabling the student to structure the course contents and obtain examples from the marketing practice. The student receives further teaching in the form of a number of seminars, where the student should be active and on request submit written solution proposals. During the seminars, assignments and problems that the student is expected to prepare in advance are discussed, independently or in groups.
Examination
The course is examined in part with a written individual examination and in part with seminar assignments, which are reported orally and in writing.
Grades
,Other information
Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.Department
Institutionen för ekonomisk och industriell utvecklingNo examination details is to be found.
Course literature is preliminary.
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