Packaging Design and Display, 6 credits

Förpackningsdesign och exponering, 6 hp

TNGD33

Course starting semester

Main field of study

Graphic Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Tobias Trofast

Director of studies or equivalent

Camilla Forsell

Education components

Preliminary scheduled hours: 58 h
Recommended self-study hours: 102 h

Available for exchange students

Yes

Possible deviation from course syllabus/programme syllabus

ECV = Elective / Compulsory / Voluntary

Course offered for		Semester	Period	Timetable module	Language	Campus	ECV
6KGDK	Graphic Design and Communication, Bachelor's Programme	5 (Autumn 2019)	1	2	Swedish/English	Norrköping, Norrköping	E

Main field of study

Graphic Design and Communication

Course level

First cycle

Advancement level

G2X

Course offered for

Graphic Design and Communication, Bachelor's Programme

Specific information

The course may not be included in the degree together with TNGD16.

Exchange students; The course is only available to exchange students within the area of Graphic Design and Communication.

Prerequisites

Brands and value creation (TEAE15), Design, application and communication(TNGD43), Market communicative design project (TNGD45), Document production and publication

Intended learning outcomes

The aim of the course is to provide knowledge and understanding of brand communication through packaging and brand exposure in terms of its products, services and packaging in various types of environments such as stores, campaigns and trade fairs. The course develops and applies methods for packaging design and retail exposure.

After completing the course, the student should be able to:

provide examples and assess the effect of brand communication through packaging and exposure of packaged brands in relevant environments,
explain and apply relevant design methods and production techniques for the most common types of packaging,
produce, review and evaluate concepts and prototypes for brand communication through packaging in different environments,
evaluate packaging from an economic, environmental and ethical perspective.

Course content

The theoretical framework of the course comprises:

Brand communication through packaging
Exposure of products, services and packaging in stores and similar environments
Design methods for packaging, including conceptualization and prototype creation
Production techniques for packaging including construction, materials and production
Different analysis and evaluation methods for packaging design

The practical features of the course include:

Design concepts and strategies
Construction and prototyping of both physical and digital models

Teaching and working methods

The teaching is organized in lectures, study visits, laboratory work, tutorials and project work.

Examination

TEN1	Written Examination	1 credits	U, 3, 4, 5
UPG1	Assignments	4 credits	U, 3, 4, 5
LAB1	Lab Assignments	1 credits	U, G

Grading: Fail/3,4,5. Final grade is calculated as a weighted average. 0.5 rounded upwards.

Grades

Four-grade scale, LiU, U, 3, 4, 5

Department

Institutionen för teknik och naturvetenskap

Director of Studies or equivalent

Camilla Forsell

Examiner

Tobias Trofast

Education components

Preliminary scheduled hours: 58 h
Recommended self-study hours: 102 h

Course literature

Other

Code	Name	Scope	Grading scale
TEN1	Written Examination	1 credits	U, 3, 4, 5
UPG1	Assignments	4 credits	U, 3, 4, 5
LAB1	Lab Assignments	1 credits	U, G

Grading: Fail/3,4,5. Final grade is calculated as a weighted average. 0.5 rounded upwards.

Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)

Other

Download

Download course literature list as PDF

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize

		I	U	A	Modules	Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
	1.1 Knowledge of underlying mathematics and science (G1X level)
	1.2 Fundamental engineering knowledge (G1X level)
	1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)
	1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)
	1.5 Insight into current research and development work
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
	2.1 Analytical reasoning and problem solving
	2.2 Experimentation, investigation, and knowledge discovery
	2.3 System thinking
	2.4 Attitudes, thought, and learning
	2.5 Ethics, equity, and other responsibilities
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
	3.1 Teamwork
	3.2 Communications
	3.3 Communication in foreign languages
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
	4.1 External, societal, and environmental context
	4.2 Enterprise and business context
	4.3 Conceiving, system engineering and management
	4.4 Designing
	4.5 Implementing
	4.6 Operating
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
	5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development
	5.2 Economic conditions for knowledge development
	5.3 Identification of needs, structuring and planning of research or development projects
	5.4 Execution of research or development projects
	5.5 Presentation and evaluation of research or development projects

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