Oral and Written Communication in a Professional Context, 6 credits

Muntlig och skriftlig kommunikation i professionella sammanhang, 6 hp

TNKA09

Main field of study

Graphic Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Maria Thunborg

Director of studies or equivalent

Ulrika Örtenberg

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KGDK Graphic Design and Communication, Bachelor's Programme 1 (Autumn 2018) 2 3 Swedish Norrköping, Norrköping C

Main field of study

Graphic Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

  • Bachelor's Programme in Graphic Design and Communication

Intended learning outcomes

When the course is completed the student should:

  • know how to apply basic theoretic knowledge regarding how different forms of communication interact with the context, i.e. factors such as situation, aim, sender, receiver, content and communication style
  • know how to apply different forms of communication based on cases and given scenarios, with special attention to ethics and rhetoric
  • have developed skills in writing aimed at copywriting and information
  • have achieved skills, oral and written, to describe and analyze texts written with a certain purpose and in a given context
  • know how to orally present and motivate a chosen communication form and style

 

Course content

The basics of written communication in different forms, with special attention to copywriting, information and communication which involve oral, interpersonal and textual communication; i.e. the students work with copy, pitch and press release. Different perspectives (for example ethical) are discussed based on cases and given situations. Seminars are held where the students analyze and give feedback on each other´s work as a result of an individual assignment. Oral presentation in the style of a pitch is also performed.

Teaching and working methods

Lectures, seminars, individual work and group work in pairs
 

Examination

UPG4Home assignment3 creditsU, G
UPG3Oral presentation1 creditsU, G
UPG2Analysing assignment1 creditsU, G
UPG1Individual home assignment1 creditsU, G

Grades

Two grade scale, older version, U, G

Other information


Supplementary courses:
Rethorics

Department

Institutionen för kultur och kommunikation

Director of Studies or equivalent

Ulrika Örtenberg

Examiner

Maria Thunborg

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h
Code Name Scope Grading scale
UPG4 Home assignment 3 credits U, G
UPG3 Oral presentation 1 credits U, G
UPG2 Analysing assignment 1 credits U, G
UPG1 Individual home assignment 1 credits U, G
There is no course literature available for this course in studieinfo.

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level)

                            
1.2 Fundamental engineering knowledge (G1X level)

                            
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)

                            
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)

                            
1.5 Insight into current research and development work

                            
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
2.1 Analytical reasoning and problem solving

                            
2.2 Experimentation, investigation, and knowledge discovery

                            
2.3 System thinking

                            
2.4 Attitudes, thought, and learning

                            
2.5 Ethics, equity, and other responsibilities

                            
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
3.1 Teamwork

                            
3.2 Communications

                            
3.3 Communication in foreign languages

                            
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
4.1 External, societal, and environmental context

                            
4.2 Enterprise and business context

                            
4.3 Conceiving, system engineering and management

                            
4.4 Designing

                            
4.5 Implementing

                            
4.6 Operating

                            
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development

                            
5.2 Economic conditions for knowledge development

                            
5.3 Identification of needs, structuring and planning of research or development projects

                            
5.4 Execution of research or development projects

                            
5.5 Presentation and evaluation of research or development projects

                            

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