Marketing, 7 credits (722G93)

Marknadsföring, 7 hp

Main field of study

Business Administration

Level

First cycle

Course type

Programme course

Examiner

Hugo Guyader

Course coordinator

Hugo Guyader

Director of studies or equivalent

Svjetlana Pantic Dragisic
Course offered for Semester Weeks Language Campus VOF
F7YEK Business and Economics Programme 4 (Spring 2021) v202109-202114 Swedish Linköping o

Main field of study

Business Administration

Course level

First cycle

Advancement level

G1N

Course offered for

  • Business and Economics Programme

Entry requirements

General entry requirements for undergraduate studies
and
Mathematics and Social Studies corresponding to the level in Swedish upper secondary education (Matematik 3b/3c and Samhällskunskap 1b/(1a1 and 1a2)
and
English corresponding to the level of English in Swedish upper secondary education (Engelska 6)

Examination

If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it. If the coordinator has instead recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.

Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Grades

Three-grade scale, U, G, VG

Other information

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. 

The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.

Department

Institutionen för ekonomisk och industriell utveckling

Books

Guyader, Ottosson, Parment, (2020) Marketing & Sustainability Studentlitteratur
Kotler, Philip, Armstrong, Gary, Parment, Anders, (2016) Principles of marketing : Scandinavian edition 2nd edition, Scandinavian edition. Harlow, England : Pearson, 2016

ISBN: 9781292104805,9781292115566,9781292115573

Or the Swedish edition.

Other

PRO4 Project examination U, G 3 credits
TEN3 Written examination U, G, VG 4 credits

This tab contains public material from the course room in Lisam. The information published here is not legally binding, such material can be found under the other tabs on this page. There are no files available for this course.

Page responsible: Study information, bilda@uf.liu.se