One Year Master - Strategy and Marketing, 60 credits (FEK5SM)

One Year Master - Strategy and Marketing, 60 hp

Course description

This One Year Master in strategy and marketing offers an education that amounts to a general One Year Master’s Degree in Business Administration. During the fall semester, students are to take the Strategy – Classic and Contemporary Views (15 hp/ECTS) course followed by Advanced Consumer Marketing (15 hp / ECTS). In the spring semester students will write a Master’s thesis (30 hp / ECTS) within strategy and/or marketing.

Selection groups (without ranking): 
1. 40% of the places - Applicants who are registered on Business Administration 3 at LiU and applicants from one of the master programs within Business and Economics at LiU with a bachelor's degree 180 credits in the main area of Business Administration. 
2. 30% of the places - Applicants with a master's degree from LiU in Business and Economics 240 credits in the main area of Business Administration. 
3. 30% of the places - Other, applicants with a bachelor's degree 180 credits in Business Administration or equivalent.

Main field of study

Business Administration

Level

Second cycle

Course type

Single subject course

Director of studies or equivalent

Svjetlana Pantic Dragisic

Contact

Eva Eriksson, Administrator

Svjetlana Pantic Dragisic, Study Director

Åsa Carmesten, Study Adviser

Course offered for Semester Weeks Language Campus VOF
Single subject course (Full-time, Day-time) Autumn 2022 v202234-202323 English Linköping

Main field of study

Business Administration

Course level

Second cycle

Advancement level

A1E

Entry requirements

  • Bachelor’s degree equivalent to a Swedish Kandidatexamen in Business Administration
  • English corresponding to the level of English in Swedish upper secondary education (English 6)
    Exemption from Swedish

Course content

See courses

722A04 Strategy - Classic and Contemporary Views, 15 ECTS
722A50 Advanced Consumer Marketing, 15 ECTS
722A36 Magisteruppsats i företagsekonomi, 30 ECTS

Examination

If special circumstances prevail, and if it is possible with consideration of the nature of the compulsory component, the examiner may decide to replace the compulsory component with another equivalent component.

If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it.

If the coordinator has recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.

An examiner may also decide that an adapted examination or alternative form of examination if the examiner assessed that special circumstances prevail, and the examiner assesses that it is possible while maintaining the objectives of the course.

Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Grades

Three-grade scale, U, G, VG

Other information

If special circumstances prevail, the vice-chancellor may in a special decision specify the preconditions for temporary deviations from this course syllabus, and delegate the right to take such decisions.

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. 

The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.

Department

Institutionen för ekonomisk och industriell utveckling

Other

Please, look up each course on liu.se/studyinfo:

  • 722A04 Strategy - Classic and Contemporary Views, 15 hp
  • 722A50 Advanced Consumer Marketing, 15 hp
  • 722A36 Magisteruppsats i företagsekonomi, 30 hp

No examination details is to be found.

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