English for Digital Marketers, 7.5 credits

Spring 2024, One-quarter-time, Distance

English for Digital Marketers, 7.5 credits

Autumn 2024, One-quarter-time, Distance

English for Digital Marketers, 7.5 credits

Spring 2025, One-quarter-time, Distance

English for Digital Marketers, 7.5 credits

Autumn 2025, One-quarter-time, Distance

To be a successful digital marketer, it is vital to understand the ever-evolving media landscape. Different landscapes of digital marketing are discussed in the course. Different marketing tools and tactics to engage with a brand’s audience will be covered. The influence of culture on marketing is also discussed. Marketing concepts and models are treated within the framework of this course with a more language-specific character.