The course addresses the increasing sustainability requirements imposed on companies worldwide. It focus on how firms can use marketing to better position sustainable products and services. The course discusses concepts such as marketing strategy, business models, sharing economy and consumer demands of sustainable products. It also covers negative sides such as greenwashing and wokewashing. Sustainability as a phenomenon creates both challenges and opportunities for organizations and both are explored from a management and marketing perspective.
Sustainable Marketing
7.5 creditsSustainable Marketing, 7.5 credits
Summer 2025, Full-time, Linköping