Li Rui

Publications

2026

Jiang Lu, Soo-Cheng Chuah, Chai-Li Cheam, Joston Gary (2026) Efficiency assessment and cross-country differences in China - ASEAN agricultural trade supply chains: a data envelopment analysis based on a multidimensional input perspective Cogent Economics & Finance, Vol. 14, Article 2672778 (Article in journal) https://dx.doi.org/10.1080/23322039.2026.2672778

Chang Hu, Wen Zhang, Joston Gary (2026) Associations of Physical Activity and Psychological Resilience with Non-Suicidal Self-Injury Among Chinese Adolescents: A Combined Variable- and Person-Centered Approach Behavioral Sciences, Vol. 16, Article 785 (Article in journal) https://dx.doi.org/10.3390/bs16050785

Joston Gary, Yang Gu, Hannah Wang, Xixing Zhou, Yan Feng, António Carrizo Moreira (2026) How Music-Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues Journal of Retailing and Consumer Services, Vol. 89, Article 104637 (Article in journal) https://dx.doi.org/10.1016/j.jretconser.2025.104637

2025

Joston Gary, Zhou Xixing, Yuk Ming Tang, Gu Yang, António Carrizo Moreira (2025) Augmented Reality in Retail: Technical and Emotional Factors After Experience - E-Commerce Consumption Decision Journal of Global Information Management, Vol. 33, Article 394246 (Article in journal) https://dx.doi.org/10.4018/jgim.394246

Joston Gary, Jiang Lu, Yan Feng, Zihan Wang, Yang Gu, Soo-Cheng Chuah, Simão Sil, António Carrizo Moreira (2025) The subtle power of nudging: consumer choice in ethical and sustainable retailing Journal of Marketing Analytics (Article in journal) https://dx.doi.org/10.1057/s41270-025-00427-1