Li Rui

Publications

2025

Joston Gary, Jiang Lu, Yan Feng, Zihan Wang, Yang Gu, Soo-Cheng Chuah, Simão Sil, António Carrizo Moreira (2025) The subtle power of nudging: consumer choice in ethical and sustainable retailing Journal of Marketing Analytics (Article in journal) Continue to DOI

Jiang Lu, Soo-Cheng Chuah, Dong-Mei Xia, Joston Gary (2025) The Development of the Modern Logistics Industry and Its Role in Promoting Regional Economic Growth in China's Underdeveloped Northwest, Driven by the Digital Economy Economies, Vol. 13, p. 261-261 (Article in journal) Continue to DOI

Joston Gary (2025) Information push strategies in e-commerce:emotional and cognitive mechanisms shaping purchase decisions: multi-method approaches Journal of Marketing Analytics (Article in journal) Continue to DOI

Joston Gary (2025) Examining the Determinants of User Stickiness in a Mobile Video Application: A Flow Theory Perspective International Journal of Electronic Commerce Studies, Vol. 15 (Article in journal) Continue to DOI

2024

Joston Gary (2024) Examining the interplay of information, emotions, and behavior: PLS-ANN analysis Frontiers in Communication, Vol. 9, Article 1411870 (Article in journal) Continue to DOI