Li Rui

Publications

2026

Joston Gary, Yang Gu, Hannah Wang, Xixing Zhou, Yan Feng, António Carrizo Moreira (2026) How Music-Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues Journal of Retailing and Consumer Services, Vol. 89, Article 104637 (Article in journal) https://dx.doi.org/10.1016/j.jretconser.2025.104637

2025

Joston Gary, Zhou Xixing, Yuk Ming Tang, Gu Yang, António Carrizo Moreira (2025) Augmented Reality in Retail: Technical and Emotional Factors After Experience - E-Commerce Consumption Decision Journal of Global Information Management, Vol. 33, Article 394246 (Article in journal) https://dx.doi.org/10.4018/jgim.394246

Joston Gary, Jiang Lu, Yan Feng, Zihan Wang, Yang Gu, Soo-Cheng Chuah, Simão Sil, António Carrizo Moreira (2025) The subtle power of nudging: consumer choice in ethical and sustainable retailing Journal of Marketing Analytics (Article in journal) https://dx.doi.org/10.1057/s41270-025-00427-1

Jiang Lu, Soo-Cheng Chuah, Dong-Mei Xia, Joston Gary (2025) The Development of the Modern Logistics Industry and Its Role in Promoting Regional Economic Growth in China's Underdeveloped Northwest, Driven by the Digital Economy Economies, Vol. 13, p. 261-261 (Article in journal) https://dx.doi.org/10.3390/economies13090261

Joston Gary (2025) Information push strategies in e-commerce:emotional and cognitive mechanisms shaping purchase decisions: multi-method approaches Journal of Marketing Analytics (Article in journal) https://dx.doi.org/10.1057/s41270-024-00372-5