Martin Mileros
I hold a PhD in Industrial Economics and explore how people shape and are shaped by the data economy, with a focus on zero-price services, non-monetary costs, influencers, blockchains, and human values in system transformation.
Publications
2025
Users Like You and Me: Understanding the User-Driven Data Economy from a Human-Centric Perspective
(Doctoral thesis, comprehensive summary)
https://dx.doi.org/10.3384/9789180759960
The health paradoxes of social media influencers
Journal of Innovation and Entrepreneurship, Vol. 14
(Article in journal)
https://dx.doi.org/10.1186/s13731-025-00472-1
Free for you and me? exploring the value users gain from their seemingly free apps
DIGITAL POLICY REGULATION AND GOVERNANCE, Vol. 27, p. 239-257
(Article in journal)
https://dx.doi.org/10.1108/DPRG-01-2024-0009
2020
Mind Your Own Business: Understanding and characterizing value created by consumers in a digital economy
(Licentiate thesis, comprehensive summary)
https://dx.doi.org/10.3384/lic.diva-164307
2019
Towards a Taxonomy of E-commerce: Characterizing Content Creator-Based Business Models
Technology Innovation Management Review, Vol. 9, p. 62-77
(Article in journal)
https://dx.doi.org/10.22215/timreview/1276