This includes how users of digital platforms contribute time, attention, personal data, and content, and how these resources generate economic value for different actors.
In my doctoral dissertation, Users Like You and Me: Understanding the User-Driven Data Economy from a Human-Centric Perspective (2025), I examine the role of users as economic actors, with a particular focus on zero-price markets, digital business models, content creators, and the non-monetary costs associated with participation in the digital economy.
Research Interests and Motivations
My motivation is to contribute to a broader understanding of the economy, in which individuals’ economic activities and contributions to value creation are also recognized. I am particularly interested in how people can use digital tools to organize their work and livelihoods beyond traditional forms of employment.
One area I would like to explore further is personal digital business models, where individuals themselves form part of the business model and where personal resources such as time, skills, motivation, and well-being are taken into account. This connects to my interest in personal sustainability and how individuals can develop and sustain their own economic activities.
My research interests also include Industry 5.0 and systemic transformation, focusing on human values, sustainability, and resilience in relation to technological development and broader societal change.
Academic Background and Experience
I obtained my PhD in Industrial Engineering and Management from Linköping University in 2025 and have previously worked as a researcher and project manager at RISE Research Institutes of Sweden. My work there included the user-driven data economy, digital business models, Industry 5.0, and systemic transformation, including participation in the European Commission’s Industry 5.0 Communities of Practice (CoP).
I also have more than 20 years of experience in the research and innovation sector, working with research funding, intellectual property rights, innovation development, and the commercialization of research results. At KTH Royal Institute of Technology, I have contributed to the development of a research-based online course on the user-driven data economy and the economic role of individuals.
