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In our research into marketing and innovation we work with questions about how organisations and customers can together create value.

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.

Both the heart and the wallet must be involved if collaborative consumption is to work. Certain operations have a more non-profit character, others are more commercial, and both types are equally important. This is the conclusion of a new thesis.