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Besma Glaa

Associate Professor

My research includes service innovation, business model innovation, technology substitution, digital servitization with a focus on sustainability. My earlier research include healthcare management research.

Publications

2025

Heiko Gebauer, Besma Glaa, Lars Witell, Helen Perks (2025) Key adjustments to service offerings to accommodate product innovations: The Case of electric vehicles Industrial Marketing Management, Vol. 128, p. 71-87 (Article in journal) Continue to DOI

2024

Katrin Katana, Besma Glaa, Murat Mirata (2024) Facilitator roles for knowledge sharing in industrial symbiosis networks during emergence Business Strategy and the Environment, Vol. 33, p. 8540-8558 (Article in journal) Continue to DOI
Aku Valtakoski, Besma Glaa (2024) Beyond templates: methodological reporting practices and their impact in qualitative service research Journal of Service Management, Vol. 35, p. 66-108 (Article in journal) Continue to DOI

2023

Besmag Glaa, Andrea Fried, Per Frankelius (2023) Standardisation of technological innovations in agriculture: Avenues for future research on co-regulation Journal of Standardisation, Vol. 2 (Article in journal) Continue to DOI

2022

Besma Glaa (2022) Digitalization in the context of electricity market reforms and liberalization; Overview of opportunities and threats Revisiting Electricity Market Reforms:Lessons for ASEAN and East Asia, p. 283-294 (Chapter in book) Continue to DOI

Research

Trwo habds reaching towrds each other. AI created image.

Artificial Intelligence and Retail Management - Exploring strategies for value creation in the age of AI transformations

AI is transforming retail, but many struggle to take advantage of it. Our project helps companies understand and effectively use AI to maximize business value, innovation, and profitability.

Organisation

International food market in Linköping

Business Administration (FEK)

Business Administration is a division at the Department of Management and Engineering. The division offers education on undergraduate, masters, and PhD levels, and is an active research environment.
Campus Valla overview.

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow’s industry, business world and society by ground-breaking research, education and innovation.
Studenthuset on Campus Valla in Linköping

About LiU

Linköping University, LiU, offers innovative education and boundary-crossing research. The students are among the most desirable in the labour market and international rankings consistently place LiU as a leading global university.

News

Vallastaden

New research project focusing on more efficient transport systems

Imagine a city where everything you need – work, shops, healthcare, parks – is within a 15-minute walk or bike ride. That's the vision of the 15-minute city (15mC). A new research project, PERSEUS, is developing a tool to help make it a reality.
A man wearing a virtual reality headset stands on a stairwell, immersed in a digital experience.

New project aims to increase understanding of AI's value

AI is reshaping the retail industry, yet few companies know how to fully leverage this technology. A new research project aims to help businesses understand and harness AI’s full potential to create long-term business value.
Besma Glaa programme manager for SMIO.

We move with the times and listen to our alumni

The SMIO Master’s Programme has established itself as an international strategy and management programme. Alumni from across the globe attended its recent 15th anniversary jubilee.

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