Joanna Pilawa

Publications

2025

Joanna Pilawa, Lars Witell, Per Kristensson (2025) Service innovation in the eyes of customers: the Swedish innovation index Service innovation and management: digitalization, service infusion and customer experience, p. 143-155 (Chapter in book)

2022

Joanna Pilawa, Aku Valtakoski, Lars Witell (2022) I see what you did there: Do consumers perceive actual service innovations as innovative? 12th SERVSIG Conference, University of Strathclyde (Conference paper)

Joanna Pilawa, Lars Witell, Aku Valtakoski, Per Kristensson (2022) Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic Journal of Retailing and Consumer Services, Vol. 67, Article 102962 (Article in journal) Continue to DOI