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Linköping University
Joanna Pilawa
Joanna Pilawa
PhD student
Publications
2022
Joanna Pilawa, Aku Valtakoski, Lars Witell (2022)
I see what you did there: Do consumers perceive actual service innovations as innovative?
12th SERVSIG Conference, University of Strathclyde
(Conference paper)
Joanna Pilawa, Lars Witell, Aku Valtakoski, Per Kristensson (2022)
Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic
Journal of Retailing and Consumer Services, Vol. 67, Article 102962
(Article in journal)
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Unit for Marketing (FEKEMF)
Business Administration (FEK)
Department of Management and Engineering (IEI)
Linköping University (LIU)
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Joanna Pilawa (joapi04)
PhD student
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