Joanna Pilawa

Publications

2022

Joanna Pilawa, Aku Valtakoski, Lars Witell (2022) I see what you did there: Do consumers perceive actual service innovations as innovative? 12th SERVSIG Conference, University of Strathclyde

Joanna Pilawa, Lars Witell, Aku Valtakoski, Per Kristensson (2022) Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic Journal of Retailing and Consumer Services, Vol. 67, Article 102962 Continue to DOI