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Therese Winder

Senior Coordinator

International student recruitment for international master’s programmes.

Presentation

I have studied and worked in multicultural environments in the United Kingdom for 14 years, which has given me a firmly international outlook. International student recruitment is exciting and challenging. The duties involved with this, and the contacts I make both internationally and nationally, provide lots of opportunities to support and advance LiU’s internationalisation process.

Main tasks:

  • Responsible for marketing of international programmes and student recruitment in China
  • Responsible for marketing of international programmes and student recruitment in South Korea
  • Responsible for student recruitment in the United Kingdom
  • Responsible for international study abroad fairs
  • Co-responsible for international alumni relations
  • Recruitment and responsibility for international bloggers
  • Recruitment and coordination of international student ambassadors
  • Responsible for telephone campaigns to increase the conversion rate of applicants
  • Participation in marketing activities such as webinars for prospective or admitted students, and training for agents
  • Initiating international marketing campaigns
  • Work environment representative at Communications and Marketing Division

 

External networks:

  • LiU representative in collaborative project led by Swedish Institute for student recruitment in South Korea

Internal networks:

  • Customer service for international enquiries about master’s studies with International Office and Admissions Office