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How can product companies build competitive advantage through services and product-service combinations? A newly published book by two internationally respected researchers, one of them from LiU, may guide you to the answer.

This research aims to understand and design new strategies for servitization and value creation.

LiU have received 9.5 million SEK from the Marianne and Marcus Wallenberg Foundation. The research grant will be used to examine how companies can utilise digital technology and data to create new and useful services

Does the sense of luxury and opulence disappear when an exclusive item is marketed as green or sustainable? A new  research reveals that European luxury brands downplay their environmental and sustainability efforts to avoid losing customers.

Stanford University has recently released an updated list of the top two percent most cited researchers globally, and it is gratifying to note that once again, several distinguished researchers from IEI are represented on the list.

The corona crisis will fundamentally change manufacturing industry. Digitalisation will be accelerated, business models changed, and servitisation increase. While the crisis brings huge difficulties, it also brings opportunities.

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.

Two researchers at IEI – Daniel Kindström och Christian Kowalkowski – are highly placed in a list of the most published and cited researchers in Sweden, compiled by Fokus magazine. “It’s a great honour, and very gratifying.”

With more than 80 participants – some from Asia and America – interest for this conference on industry servitisation has reached a record level. The meeting in Linköping is world-leader in this research field.

Stanford University has recently published an update of the list of the two percent most cited scientists in the world. And again several researchers at IEI are on the list.