This research track focuses on designing and implementing profitable service growth strategies and business models. To generate and capture more value, companies need to harness the potential of digitalization, institutionalize service innovation, and have a profound understanding of evolving customer needs.
Servitization is a strategy for enhancing financial and environmental performance and customer relationships by transitioning from a product-dominant to a service-centric business model and business logic. Increasingly, having world-class products is no longer sufficient to combat commoditization and prevent the erosion of margins in many markets. To keep competition at bay and sustain growth, companies must redefine what they do for (and with) customers and seize novel growth opportunities, strategically competing through advanced services and customer solutions.
Current research investigates the interplay between digitalization and servitization, subscription offerings, platform-based servitization, ecosystem orchestration, mobility solutions.
LiU is a world-leading academic institution in the field of servitization and service business models. For over 20 years, we have conducted research on the topic in collaboration with market-leading companies and prominent international business researchers. This has resulted in both world-class research and practical guidelines for designing and implementing a service-growth strategy.
