Moving towards an increased focus on services, a reality in many industries, holds the potential not only to increase competitive advantage but also to find new ways of creating value, to deepen customer relationships, and to design new business models. This research aims at understanding and designing new strategies for service and for value creation.
Servitization is a strategy for increasing financial performance and enhancing customer relationships by transforming from a product-centric to a service-centric business model. Increasingly, having world-class products is no longer enough to combat commoditization and stem rampant erosion of margins in many markets. More than ever, to keep competition at bay and sustain growth, companies must redefine what they do for (and with) customers and seize novel growth opportunities, strategically competing though advanced services and customer solutions.
Current research investigates the interplay between digitalization and servitization, service growth strategies, service pricing, mobility-based services, and business model innovation.
LiU is a world-leading academic institution in the field of servitization and service business models. For over 15 years, we have conducted research on the topic in collaboration with market-leading manufacturers and prominent international business researchers. This has resulted in both world class research and practical guidelines for how to design and implement a service-growth strategy.