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The STIGMA project tackles waste prevention and product life extension issues and illuminates circular solutions to enable continuous product use/reuse, such as Product as a Service (PaaS) and Remanufacturing.

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.

Both the heart and the wallet must be involved if collaborative consumption is to work. Certain operations have a more non-profit character, others are more commercial, and both types are equally important. This is the conclusion of a new thesis.

Global food needs are increasing. In the short term, agriculture requires better conditions. In the long term, we must transform how business is done for a sustainable society – with green services, according to LiU researchers in business marketing.

How can celebrating Christmas become more climate friendly? Here are some tips from Hugo Guyader, researcher in business administration and sustainable consumption, and from the student club Navitas.

Both society and companies must gain deeper knowledge of sustainable consumption and how the sharing economy functions. This is the opinion of Hugo Guyader, researcher in business administration at Linköping University. He starts the new season of...

Two researchers and teachers at Linköping University have written the first Swedish textbook that links marketing and sustainability. The book criticises to a certain extent the course literature that currently dominates education in marketing.