Brenda Nansubuga

Assistant Professor

Publications

2025

Brenda Nansubuga, Christian Kowalkowski, Hugo Guyader (2025) Service experience in the access economy: managing experiences in mobility services Handbook of Service Experience, p. 362-378 (Chapter in book)

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2024

Hugo Guyader, Brenda Nansubuga, Christian Kowalkowski (2024) Navigating the Access Economy: Purchase Intentions Despite Rental Satisfaction

Brenda Nansubuga, Christian Kowalkowski (2024) Moving to subscriptions: service growth through business model innovation in consumer and business markets Journal of Service Management, Vol. 35, p. 185-215 (Article in journal)

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2023

Brenda Nansubuga (2023) Ownership or Access?: A study of mobility services in the access economy

Brenda Nansubuga, Hugo Guyader (2023) From Access to Ownership: A Study of E-Scooter Service Customers

Research

Businessman trades online stock market on tablet screen, digital investment concept

Industrial Management (INDEK)

We are at the forefront of connecting research, education, and industry. Through collaboration with companies and organizations, we ensure that our programs and projects are always current and relevant.

News

Female researcher in teaching and at office.

The business model that can boost carpooling

Would you sell your car and join a carpool instead? LiU researcher Brenda Nansubuga has studied several sharing services. She concludes that services that combine different modes of transport are easier to make profitable.

PhD students to international conference in Nashville

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.

Organisation

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow’s industry, business world and society by ground-breaking research, education and innovation.