Brenda Nansubuga

Assistant Professor

Publications

2024

Hugo Guyader, Brenda Nansubuga, Christian Kowalkowski (2024) Navigating the Access Economy: Purchase Intentions Despite Rental Satisfaction

Brenda Nansubuga, Christian Kowalkowski (2024) Moving to subscriptions: service growth through business model innovation in consumer and business markets Journal of Service Management, Vol. 35, p. 185-215 (Article in journal)

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2023

Brenda Nansubuga (2023) Ownership or Access?: A study of mobility services in the access economy

Brenda Nansubuga, Hugo Guyader (2023) From Access to Ownership: A Study of E-Scooter Service Customers

Brenda Nansubuga, Hugo Guyader, Christian Kowalkowski (2023) From Access to Ownership: A Study of E-Scooter Service Customers

Research

Forming an action plan for their new project

Industrial Management (INDEK)

The division is a part of the Department of Management and Engineering and educates and carries out research in the three areas - industrial economics, industrial marketing, and economic information systems.

News

Female researcher in teaching and at office.

The business model that can boost carpooling

Would you sell your car and join a carpool instead? LiU researcher Brenda Nansubuga has studied several sharing services. She concludes that services that combine different modes of transport are easier to make profitable.

PhD students to international conference in Nashville

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.

Organisation

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow’s industry, business world and society by ground-breaking research, education and innovation.