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The centre for business model innovation (CBMI) takes a starting point in the role of businesses in society, and the way in which business models are changed and renewed over time in order to adapt to societal and business changes.

This research aims at understanding supply chain transparency and sustainability, the impact on stakeholders, firms and business models and how value chains can be designed and managed in order to be sustainable.

This research aims to understand and design new strategies for servitization and value creation.

This research aims at understanding how proactivity and proactive market strategies can be used by firms in their pursuit for competitive advantage.

LiU have received 9.5 million SEK from the Marianne and Marcus Wallenberg Foundation. The research grant will be used to examine how companies can utilise digital technology and data to create new and useful services

Does the sense of luxury and opulence disappear when an exclusive item is marketed as green or sustainable? A new  research reveals that European luxury brands downplay their environmental and sustainability efforts to avoid losing customers.

Would you sell your car and join a carpool instead? LiU researcher Brenda Nansubuga has studied several sharing services. She concludes that services that combine different modes of transport are easier to make profitable.

LiU was represented at the world's largest conference on marketing research, the 2023 AMA Winter Academic Conference in Nashville. PhD students Brenda Nansubuga and Tanvir Ahmed presented their latest publications.