Photo of Charlotte Norrman

Charlotte Norrman

Senior Associate Professor

I am senior associate professor within the area of industrial organization. I love innovation and entrepreneurship – both in my research and in my role as teacher at LiU.

I am passionate about innovation and entrepreneurship!

Innovation and entrepreneurship are my main research interests. As a researcher, I started my career focusing on the development processes of new companies - how early-stage ideas develop.

I am a researcher in innovation and entrepreneurship and have been active in the field since beginning my PhD studies at Linköping University in 2003. My research experience spans the evaluation of policy initiatives, biomedical engineering innovation, invention-driven innovation, as well as innovation and entrepreneurship in green industries and agriculture.

My work focuses on the intersection of entrepreneurship and innovation, education, and business development. I am particularly interested in how these areas can be integrated to strengthen regional innovation systems and contribute to sustainable societal welfare. I currently conduct research on scale-ups and on how small and medium-sized enterprises (SMEs) can achieve growth, both in urban areas and in rural contexts. Alongside my academic role, I also work part-time at LiU Innovation as a member of the innovation team.

Sharing knowledge and creating impact

I am deeply engaged in knowledge dissemination and in creating impact beyond academia. Through my collaboration with ECIU@LiU, I support colleagues who wish to develop experiential and challenge-based learning approaches, contributing to pedagogical development and innovation in higher education. I regularly share my work at scientific and pedagogical conferences and contribute to publications within my field.

I also work closely with practitioners and entrepreneurs. Through LiU’s and Almi’s joint initiative Kunskapsbron, I help connect research with practice by facilitating dialogue between researchers and business actors. In addition, my role at LiU Innovation and Collaboration allows me to support innovation-driven development and the valorisation of ideas.

I enjoy lecturing

I value oral communication and interactive dialogue as powerful tools for sharing knowledge and ideas. Feel free to get in touch if you would like to learn more about my work or explore opportunities for collaboration

Teaching in innovation and entrepreneurship

Over the years, I have taught extensively in entrepreneurship, innovation, and idea development, primarily at the Faculty of Science and Engineering, but also in other parts of LiU, such as the Faculty of Medicine and Health Sciences. I have a strong interest in pedagogy, particularly pedagogical approaches linked to entrepreneurship and what is commonly referred to as challenge-based learning. This has a close connection to ECIU University, the European educational initiative in which LiU is one of just over a dozen participating universities.

Working internationally is both enjoyable and provides valuable perspectives and inspiration for development at the home institution. I therefore also appreciate the opportunity to work within the new centre initiative ECIU@LiU and to contribute to strengthening the European education alliance. Here is a film from one of the challenge-based courses I teach.

Support for innovation and entrepreneurship

I work part-time at LiU Innovation, where, in my role as an innovation coach, I support valorisation processes for researchers and employees at LiU who wish to further develop their ideas. In addition, since spring 2025, I have jointly run a practically oriented doctoral course in idea valorisation together with Ali Moshfegh: Entrepreneurship Theory & Practice (OFIEI05).

Brief facts

Current position

  • Docent (Associate Professor) in Industrial Engineering and Management, specialization in Industrial Organisation (2019)
  • Senior Lecturer in Industrial Organisation, Division of Project, Innovation and Entrepreneurship, Department of Management and Engineering, Linköping University (appointment since June 2008)

Assignment

Education

  • PhD (Doctor of Philosophy in Business Administration/Economics), Linköping University, 2008
    Thesis: Entrepreneurship Policy: Public Support for Technology-Based Ventures
  • Licentiate degree, Linköping University, 2005

Previous positions

  • 1998–2003 Teknikbyn, Västerås Technology Park (now Västerås Science Park) – Head of Teknikbyn’s Growth Park, Västerås
  • 1995–1998 Mälardalen Chamber of Commerce (now Chamber of Commerce Mälardalen) – County Coordinator, Västmanland

Publications

2025

Dzamila Bienkowska, Oleksiy Guzhva, Wisdom Kanda, Magnus Klofsten, Charlotte Norrman (2025) Rural entrepreneurship: A case study of an entrepreneurship training programme Beyond Boundaries: Unleashing Innovation with Ideas: Proceedings of IDEAS 2024, p. 337-348 (Conference paper) Continue to DOI
Jeanette Engzell, Charlotte Norrman, Annelie Norberg, Cia Axelsson Lundvall (2025) Soundwaves of knowledge: using podcasts to facilitate learning in higher education Educational Media International (Article, review/survey) Continue to DOI
Martin Daniel Mileros, Charlotte Norrman, Christina Öberg (2025) The health paradoxes of social media influencers Journal of Innovation and Entrepreneurship, Vol. 14 (Article in journal) Continue to DOI

2023

Jeanette Engzell, Charlotte Norrman (2023) PODCASTS AS A LEARNING METHOD IN ENGINEERING EDUCATION SEFI 2023 - 51st Annual Conference of the European Society for Engineering Education: Engineering Education for Sustainability, Proceedings, p. 398-405 (Conference paper) Continue to DOI
Charlotte Norrman, Ali Moshfegh, Jeanette Engzell (2023) COMICIR - COMMERCIALIZATION OF INNOVATIVE CHALLENGES FROM INDUSTRY AND RESEARCH SEFI 2023 - 51st Annual Conference of the European Society for Engineering Education: Engineering Education for Sustainability, Proceedings, p. 1025-1033 (Conference paper) Continue to DOI

News

External news

What ECIU University is for you

The ECIU University community is growing, with new teachers, staff and students joining all over Europe. Some of them have already participated in ECIU University activities: creating modules or solving challenges. So we asked them: “What is ECIU University for you”?

ECIU

Organisation