Mariethe Larsson

Director of Communications, Head of Division

Mariethe Larsson's role includes communicating what the staff and students at the university do, as well as ensuring that everyone who works at the university in different capacities can communicate effectively with each other.

Promotes effective and open communication

Mariethe Larsson's area of responsibility includes the university's external and internal communications, marketing and branding. This communication takes place through all the university's digital channels, but also frequently in meetings with people in a range of different contexts.

Linköping University has a vision of being a university of international prominence. However this doesn’t simply happen. The university competes for students and staff with 22,000 other universities in the world – and new universities emerge every year. That is why it is running a number of projects to enhance its attractiveness. Ms Larsson's division is currently working to create Linköping University's new external website. In spring 2015, a new graphic design was launched as part of a larger effort to give the university a more distinctive internal and external face. It is actually about what people think and feel when they hear or think about Linköping University. The university's 4,000 staff and 27,000 students are all very important messengers for how it is perceived as a seat of learning and as a workplace.

Ms Larsson's aim is that the University will be open and prompt in all its communication; she sees this as a question of democracy. Showing off what it does and spreading the knowledge and results it achieves are among the university's most important tasks.

CV and assignments

CV

Director of Communications since 2012
Head of Public Relations, Östergötland County Administrative Board 2002-2012
Head of Public Relations for the Royal Swedish Academy of Sciences Linnaeus Centenary 2007
Started as journalist and presenter, Radio Sweden Östergötland 1978, finished as editor-in-chief in 2000

Duties

Maintain, develop and gain support for Linköping University’s brand identity
Manage the university’s graphic identity guidelines
Ensure that the university has good media relations
Develop new channel strategies
Manage the university’s external website
Manage and develop the university’s work re existing and future alumni
Develop the forms of international marketing and student recruitment
Present Linköping University as an attractive employer
Manage the university’s crisis communication

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University Directors' Management (UDL)

The university directors’ management group uses its expertise to support the vice-chancellor and the university director in an active manner as they lead and guide Linköping University.

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Communications and Marketing Division (KOM)

The Communications and Marketing Division develops and coordinates internal and external communications and the marketing of Linköping University.

University Services (UF)

Professional and appropriate administrative support is a fundamental requirement for Linköping University to achieve its goals. University Services (UF) supports the university’s principal operations: education, research and collaboration.

About Linköping University

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About LiU

Linköping University, LiU, offers innovative education and boundary-crossing research. The students are among the most desirable in the labour market and international rankings consistently place LiU as a leading global university.