Promotes effective and open communication

Mariethe Larsson's area of responsibility includes the university's external and internal communications, marketing and branding. This communication takes place through all the university's digital channels, but also frequently in meetings with people in a range of different contexts.

Linköping University has a vision of being a university of international prominence. However this doesn’t simply happen. The university competes for students and staff with 22,000 other universities in the world – and new universities emerge every year. That is why it is running a number of projects to enhance its attractiveness. Ms Larsson's division is currently working to create Linköping University's new external website. In spring 2015, a new graphic design was launched as part of a larger effort to give the university a more distinctive internal and external face. It is actually about what people think and feel when they hear or think about Linköping University. The university's 4,000 staff and 27,000 students are all very important messengers for how it is perceived as a seat of learning and as a workplace.

Ms Larsson's aim is that the University will be open and prompt in all its communication; she sees this as a question of democracy. Showing off what it does and spreading the knowledge and results it achieves are among the university's most important tasks.

CV and assignments
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CV

  • Director of Communications since 2012
  • Head of Public Relations, Östergötland County Administrative Board 2002-2012
  • Head of Public Relations for the Royal Swedish Academy of Sciences Linnaeus Centenary 2007
  • Started as journalist and presenter, Radio Sweden Östergötland 1978, finished as editor-in-chief in 2000

Duties

  • Maintain, develop and gain support for Linköping University’s brand identity
  • Manage the university’s graphic identity guidelines
  • Ensure that the university has good media relations
  • Develop new channel strategies
  • Manage the university’s external website
  • Manage and develop the university’s work re existing and future alumni
  • Develop the forms of international marketing and student recruitment
  • Present Linköping University as an attractive employer
  • Manage the university’s crisis communication

News about Linköping University
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About Linköping University
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