Photo of Yelyzaveta Hrechaniuk

Yelyzaveta Hrechaniuk


I am interested in questions concerning children, culture, and values across different contexts. Currently, in relation to corporate charity and cultural heritage.

Children, terrorism, and cultural heritage 

My current work is concerned with the intersection of child culture and cultural heritage of terrorism. Everyday things that we often associate with children and play - such as cuddly teddy bears, toys and hand-made drawings - are common objects to find on sites of spontaneous memorials and in other practices through which the publics commemorate victims of terrorist attacks. These things later may be collected and preserved at museums and archives and this way child culture becomes an ingrained part of cultural heritage. How can we make sense of the actually far-from-obvious connection between child culture, commemoration, and cultural heritage? This is one of the main questions I explore by studying two museum collections made in the aftermath of the terrorist attack in central Stockholm in April 2017. Ethical issues of working with archival material is another focus in the project.
This postdoctoral project is run in connection to the larger project Children's cultural heritage - the visual voices of the archive, see more information below.

Children and corporate charity "by kids, for kids"

I defended my PhD thesis Children helping children? Values and concerns in corporate charity in 2021. The thesis focuses on so called "cause-related marketing" campaigns where for-profit companies donate part of or entire turnover from the sales of a product to a charitable cause. I examined one such campaign, organized by the international furniture and home design company IKEA in collaboration with the international non-profit organization Save the Children. Through the marketing, the campaign is presented to the publics as an initiative where children help other children with imagination and design. The thesis argues that corporate charity invites many questions about how charitable campaigns are presented to consumers as charity and what counts as charity today. Larger questions about values ascribed to children also emerged in this empirical case given the framing of the campaign as an initiative "by kids, for kids".

The thesis combines two interdisciplinary fields - Child Studies and Valuation Studies which draws theoretically on Science and Technology Studies (STS).




Anna Sparrman, Yelyzaveta Hrechaniuk, Olga Anatoli Smith (Ivanova), Klara Andersson, Deniz Arzuk, Johanna Annerbäck, Linnea Bodén, Mindy Blaise, Claudia Castañeda, Rebecca Coleman, Florian Eßer, Matt Finn, Daniel Gustafsson, Peter Holmqvist, Jonathan Josefsson, Peter Kraftl, Nick Lee, Karín Lesnik-Oberstein, Sarah Mitchell, Karin Murris, Alex Orrmalm, David Oswell, Alan Prout, Rachel Rosen, Katherine Runswick-Cole, Johanna Sjöberg, Karen Smith, Spyros Spyrou, Kathryn Bond Stockton, Affrica Taylor, Ohad Zehavi, Emilia Zotevska (2023) Child Studies Multiple: Collaborative play for thinking through theories and methods Culture Unbound. Journal of Current Cultural Research, Vol. 15 Continue to DOI


Yelyzaveta Hrechaniuk (2021) Children helping children?: Values and concerns in corporate charity
Yelyzaveta Hrechaniuk (2021) Masterpiece: thinking about children and creative industries with values Cultural and creative industries of childhood and youth: an interdisciplinary exploration of new frontiers, p. 105-120


Yelyzaveta Hrechaniuk (2019) Children's creativity Making culture: Children's and young people's leisure cultures, p. 28-32


CV in short

  • 2022 Postdoc, Department of Child Studies, Linköping University
  • 2021 Doctor of philosophy, Linköping University
  • 2016 Master in Child Studies (2 years), Department of Child Studies, Linköping University
  • 2013 Master in philology, “Theory, history of literature and comparative literature”, National University of Kyiv-Mohyla academy, Kyiv, Ukraine
  • 2011 Bachelor in philology (linguistics and literature), National University of Kyiv-Mohyla academy, Kyiv, Ukraine


 I teach on several courses in the Master's programme in Child Studies; Primary School Teacher Programme with a specialization in Extended School Teaching; and Bachelor's programme in Urban and Regional Planning. I am also course coordinator for the stand-alone course Children, culture and leisure.

I also supervise student work on the bachelor and master levels.

Conference participation and other presentations

War on Ukrainian cultural heritage, open lecture in Studenthuset, 1 June 2022.

Workshop Making culture: Children’s and young people’s leisure cultures, February 2019.

Nya vägar, nya perspektiv på barn- och ungdomsforskning?, 6-7 December 2018, Department of Thematic Studies - Child Studies, Linköpings universitet

CTC2018: International Conference on Child and Teen Consumption Cultural and Creative Industries of Childhood and Youth, 3-6 April 2018, University of Poitiers and Angoulême, France.

Nordisk forskarkonferens 2016: Med bilden i fokus, 29-31 August 2016, Svenska barnboksinstitutet, Stockholm.

The Child and the Book: Time, Space and Memory in Literature for Children and Young Adults, 10-12 April 2014, National and Kapodistrian University of Athens, Athens.