Daniel Kindström is Professor of Industrial Marketing at Linköping University. Daniel’s research primarily revolves around market shaping, business model innovations and the implementation of proactive market strategies. He is also interested in research within the areas of the servitization of manufacturing industries and value proposition. Currently he is involved in research focusing on growth strategies in SMEs, and on proactive market shaping and how companies can shape their markets in order to enable new value (co-)creation practices. He has published extensively in journals such as Journal of Service Research, Industrial Marketing Management, Journal of Business Research and Journal of Service Management, as well as several books and book chapters. He is an editorial board member of the Journal of Business Research and the Journal of Service Management.
Daniel has furthermore been invited as keynote speaker at several conferences and several companies and finally has been the project leader for several large multi-actor projects involving multiple industrial companies, as well as researchers and institutions.
Areas of Specialisation
- Servitization
- Business model innovation
- Market shaping / Proactive market strategies
