Daniel Kindström is Professor of Industrial Marketing at Linköping University and is active in the Center for Business Model Innovation (CBMI) and is the director of the Center for Applied Research in SMEs (CAM). Daniel’s research primarily revolves around market shaping, the impact of digitalization on customer value co-creation, and the implementation of proactive market strategies. He is also interested in research within the areas of the servitization of manufacturing industries and sustainable SME growth.
Currently he is involved in research focusing on digitalized customer journeys, growth strategies in SMEs, and on proactive market shaping looking at how companies can shape their markets in order to enable new value (co-)creation practices. He has published extensively in journals such as Journal of Service Research, Industrial Marketing Management, Journal of Business Research and Journal of Service Management, as well as several books and book chapters. Daniel has furthermore been invited as a key note speaker at several conferences and company workshops.
He is an editorial board member of the Journal of Business Research and the Journal of Service Management and has been the project leader for several large multi-actor projects involving multiple industrial companies, as well as researchers and institutions.
Areas of Specialisation
- Servitization
- Business model innovation
- The impact of digitalization on customer value co-creation
- Market shaping / Proactive market strategies
