Harald Brege
Assistant Professor
Publications
2026
Customer Experiences and Customer Journeys in B2B Contexts
The Sage Handbook of Industrial Marketing, p. 122-141
(Chapter in book)
2022
Multiactor touchpoints in the customer journey
(Conference paper)
Deregulating net neutrality: Exploring the impact of increased participation of technical actors in business model networks
(Conference paper)
The Swedish wood manufacturing sector: findings from a contextually adapted structure-conduct-performance model
Wood Material Science & Engineering, Vol. 17, p. 878-886
(Article in journal)
https://dx.doi.org/10.1080/17480272.2021.1969594
The Swedish furniture industry - a study of strategic groups and performance
Wood Material Science & Engineering, Vol. 17, p. 488-501
(Article, review/survey)
https://dx.doi.org/10.1080/17480272.2021.1892823