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Harald Brege

Assistant Professor

Publications

2022

Harald Brege, Lisa Lundin, Daniel Kindström (2022) Multiactor touchpoints in the customer journey
Harald Brege, Martin Larsson, Fredrik Lindeberg (2022) Deregulating net neutrality: Exploring the impact of increased participation of technical actors in business model networks
Staffan Brege, Tomas Nord, Harald Brege, Johan Holtström, Roland Sjöström (2022) The Swedish furniture industry - a study of strategic groups and performance Wood Material Science & Engineering, Vol. 17, p. 488-501 Continue to DOI

2021

Staffan Brege, Tomas Nord, Harald Brege, Johan Holtström, Roland Sjöström (2021) The Swedish wood manufacturing sector: findings from a contextually adapted structure-conduct-performance model Wood Material Science & Engineering, Vol. 17, p. 878-886 Continue to DOI
Harald Brege, Daniel Kindström (2021) Proactivity and responsiveness in value creation: a conceptual typology of market strategies Journal of business & industrial marketing, Vol. 36, p. 72-85 Continue to DOI

News

Harald Brege at Campus Valla.

Huge potential for proactive companies

A new thesis looked at how companies work with customer focus and innovation. Half of the companies investigated worked proactively with the issues. But half don’t. This means that there is a huge potential for companies to develop their operations.

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