Heiko Gebauer

Adjunct Professor



Fabian Schafer, Heiko Gebauer, Christoph Groeger, Oliver Gassmann, Felix Wortmann (2023) Data-driven business and data privacy: Challenges and measures for product- based companies Business Horizons, Vol. 66, p. 493-504 Continue to DOI


Heiko Gebauer, Besma Glaa, Lars Witell (2022) Transforming service-centric business models during core technology innovations: The case of electric vehicles Book of Abstracts, 9th International Conference on Business Servitization (ICBS)
Claudio Lamprecht, Heiko Gebauer, Elgar Fleisch, Felix Wortmann (2022) A KPI Set for Steering the IoT Business in Product Companies Product companies can use the key performance indicators set presented here to manage their Internet of Things business effectively and avoid three pivotal measurement traps Research technology management, Vol. 65, p. 53-63 Continue to DOI
Lino Markfort, Alexander Arzt, Philipp Koegler, Sven Jung, Heiko Gebauer, Sebastian Haugk, Christian Leyh, Felix Wortmann (2022) Patterns of business model innovation for advancing IoT platforms Journal of Service Management, Vol. 33, p. 70-96 Continue to DOI


Heiko Gebauer, Marco Paiola, Nicola Saccani, Mario Rapaccini (2021) Digital servitization: Crossing the perspectives of digitization and servitization Industrial Marketing Management, Vol. 93, p. 382-388 Continue to DOI