Heiko Gebauer
Adjunct Professor
Publications
2025
Key adjustments to service offerings to accommodate product innovations: The Case of electric vehicles
Industrial Marketing Management, Vol. 128, p. 71-87
(Article in journal)
https://dx.doi.org/10.1016/j.indmarman.2025.05.001
2024
Design Principles for Product-Service-Software-System Innovation for Healthcare Manufacturers
PROCEEDINGS OF THE 57TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, p. 997-1006
(Conference paper)
https://dx.doi.org/10.24251/HICSS.2024.121
2023
Data-driven business and data privacy: Challenges and measures for product- based companies
Business Horizons, Vol. 66, p. 493-504
(Article in journal)
https://dx.doi.org/10.1016/j.bushor.2022.10.002
2022
Transforming service-centric business models during core technology innovations: The case of electric vehicles
Book of Abstracts, 9th International Conference on Business Servitization (ICBS)
(Conference paper)
A KPI Set for Steering the IoT Business in Product Companies Product companies can use the key performance indicators set presented here to manage their Internet of Things business effectively and avoid three pivotal measurement traps
Research technology management, Vol. 65, p. 53-63
(Article in journal)
https://dx.doi.org/10.1080/08956308.2022.2015951