Platshållare för saknad bild till Heiko Gebauer

Heiko Gebauer

Adjungerad professor

Publikationer

2026

Johanna Knapp, Heiko Gebauer, Felix Wortmann (2026)

Unlocking the benefits of direct-to-consumer (DTC) strategies without alienating dealers Business Horizons, Vol. 69, s. 353-368 (Artikel i tidskrift)

https://dx.doi.org/10.1016/j.bushor.2025.04.011

2025

N. Kling, S. Haugk, Heiko Gebauer (2025)

Towards a Data-Driven Organisation: Making Data a Strategic Knowledge Asset in SMEs Journal of the Knowledge Economy, Vol. 16, s. 18424-18442 (Artikel i tidskrift)

https://dx.doi.org/10.1007/s13132-025-02631-x

Heiko Gebauer, Besma Glaa, Lars Witell, Helen Perks (2025)

Key adjustments to service offerings to accommodate product innovations: The Case of electric vehicles Industrial Marketing Management, Vol. 128, s. 71-87 (Artikel i tidskrift)

https://dx.doi.org/10.1016/j.indmarman.2025.05.001

2024

Leon M. Adler, Martin Ebel, Dipti Rathi, Heiko Gebauer (2024)

Design Principles for Product-Service-Software-System Innovation for Healthcare Manufacturers PROCEEDINGS OF THE 57TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, s. 997-1006 (Konferensbidrag)

https://dx.doi.org/10.24251/HICSS.2024.121

2023

Fabian Schafer, Heiko Gebauer, Christoph Groeger, Oliver Gassmann, Felix Wortmann (2023)

Data-driven business and data privacy: Challenges and measures for product- based companies Business Horizons, Vol. 66, s. 493-504 (Artikel i tidskrift)

https://dx.doi.org/10.1016/j.bushor.2022.10.002