Researcher focused on issues regarding different aspects of marketing and market strategies. The research primarily analyzes firm resources and capabilities, and applies ideas from the resource-based view, resource dependence theory, and the dynamic capabilities framework. The research relies on the assumption that a firm’s capabilities affects its ability to act on the market. I have applied this idea on several research questions and situations:

  • Ability to support customers in various activities and responsibilities
  • Ability to benefit from the value created together with customers
  • Ability for SMEs to grow
  • Ability to achieve digital transformation
  • Ability to create different types of environmentally sustainable offerings

Teacher with course responsibility for the courses

  • TEIM32 Industrial marketing
  • TEIM11 Industrial marketing

Director of studies at the Division of Industrial Management

Degree project coordinator at the Division of Industrial Management

Participant in IL-nämndens programplanegrupp (PPG-IL)

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