Applied knowledge within marketing and business development
Most of my work is teaching within marketing and strategy, with some research into business development and resource efficiency. In both teaching and research, I base my activities on a clear application of available knowledge.
I create motivation in the students on my courses by:
• bringing knowledge to life with examples of how models and theories can be applied to real-life events
• establishing a coupling between the content of a course and questions the students can relate to
• demonstrating how the knowledge can be useful for the students – both in their professional life and in other contexts
I am sure that this activates the students to self-learning and increases the relevance of the education.