Most of my work is teaching within marketing and strategy, with some research into business development and resource efficiency. In both teaching and research, I base my activities on a clear application of available knowledge.
Course coordinator for:
• Industrial Marketing (TEIM32)
• Industrial Marketing (TEIM11)
I conduct research into business development, principally related to sustainability and resource efficiency in value chains. The starting point for my research is that it should concern the challenges faced by society in general, or by one of society’s stakeholders. I have a doctoral degree in industrial marketing, having presented a thesis showing how the resources of timber suppliers can be used by retail building merchants.