Photo of Marc Keuschnigg

Marc Keuschnigg

Professor

Analytical sociologist applying the toolbox of computational social science to cultural dynamics, social norms, and urban inequality. Professor at Linköping university and Leipzig University.

Short presentation

I am Professor at The Institute for Analytical Sociology (IAS) and Professor at Leipzig University. Member of the steering group of the Swedish Excellence Center for Computational Science, Vice-President of the International Network of Analytical Sociology, and elected fellow of the European Academy of Sociology.

At the IAS, I lead three research groups:
The text analysis group studies dynamics of public discourse. Funded by a generous grant from the Swedish Research Council, we develop machine-learning applications for the large-scale analysis of text in sociology. Using digitized corpora as social sensors, our research explores swings in public opinion and the transmission of shared interpretations of societal developments and events.

The cultural dynamics group looks at cultural markets and social media platforms as testbeds for socially influenced behavior. One important research question is whether social influence is powerful enough to change people’s behavior—and thus render collective outcomes socially produced. Other research questions concern the spread of misinformation and the politicization of culture.

The spatial inequality group investigates the self-reinforcing dynamics of urban growth, the pace of life in cities, and the escalating urban-rural divide in economic prosperity and individual life chances. We explore the increasingly uneven economic geography observed in many countries in which cities’ attraction of talent and big cities’ extreme diversity add to growing levels of inequality between smaller and larger urban areas.

To find out more, please visit my personal webpage.

Online presence

News

A woman looking at her mobilephone.

Wide social influence can make the unexpected happen

Sociologists from Linköping University analyse Spotify data to learn about the spreading of music and cultural change more generally.

Two men by a table.

Fighting online misinformation

In October 2025, Marc Keuschnigg presented his research on combating online misinformation at the Centro de Estudios Públicos in Santiago de Chile.

IAS conference in Computional Social Science

International Conference for Computational Social Science (IC2S2) 2025 in Norrköping

The Swedish Excellence Center for Computational Social Science and the Institute for Analytical Sociology hosted the 11th International Conference for Computational Social Science (IC2S2) in Norrköping, Sweden, on July 21-24, 2025.

Selected works

Three recent publications

Three often cited works

Publications

2024

Jonas Stein, Marc Keuschnigg, Arnout van de Rijt (2024) Partisan belief in new misinformation is resistant to accuracy incentives PNAS NEXUS, Vol. 3, Article pgae506 (Article in journal) Continue to DOI
Jonas Stein, Marc Keuschnigg, Arnout van de Rijt (2024) Partisan belief in new misinformation is resistant to accuracy incentives PNAS Nexus, Vol. 3, Article pgae506 (Article in journal) Continue to DOI
Miriam Hurtado Bodell, Måns Magnusson, Marc Keuschnigg (2024) Seeded Topic Models in Digital Archives: Analyzing Interpretations of Immigration in Swedish Newspapers, 1945-2019 Sociological Methods & Research (Article in journal) Continue to DOI
Martin Arvidsson, Marc Keuschnigg (2024) Estimating social influence using machine learning and digital trace data The Oxford Handbook of the Sociology of Machine Learning (Chapter in book)
Miriam Hurtado Bodell, Måns Magnusson, Marc Keuschnigg (2024) Seeded Topic Models in Digital Archives: Analyzing Interpretations of Immigration in Swedish Newspapers, 1945-2019 Sociological Methods & Research (Article in journal) Continue to DOI

Research

Organisation