Welcome to my webpage

I am an analytical sociologist applying advanced methods of statistical data analysis, laboratory and field experiments, and agent-based simulations to three substantial research areas: social inequality, social influence and social norms.

Social inequality

I investigate the preconditions and consequences of discrimination, quantify income inequalities, and analyze social determinants of life satisfaction.

Social influence

I examine the mechanisms behind Matthew effects, estimate models of peer influence and diffusion in cultural markets, and uncover the mechanics of crowd wisdom.

Social norms

I study the power of descriptive norms and explore both the context-dependency of norm-adherence and the consequences of normative change.

Running cross to these rubrics, much of my work can be united under the more general label of economic sociology.

I hold a PhD. in Sociology from LMU Munich, Germany. As a senior researcher at the Institute of Analytical Sociology, I mainly investigate how social influence contributes to the diffusion of cultural artifacts and how phenomena of urban scaling reinforce social inequalities in contemporary societies. My work is published in international journals such as European Sociological Review, Social Forces, Environment & Behavior, Management Science, and the Journal of Computational Social Science.

Online presence

Selected works

Three recent publications

• Keuschnigg, M., Lovsjö, N., & Hedström, P. 2018. Analytical sociology and computational social science. Journal of Computational Social Science 1 (1), 3-14.

• Keuschnigg, M. & Kratz, F. 2017. Thou shalt recycle: How social norms of environmental protection narrow the scope of the low-cost hypothesis. Environment & Behavior, Online First.

• Keuschnigg, M. & Wimmer, T. 2017. Is category spanning truly disadvantageous? New evidence from primary and secondary movie markets. Social Forces 96 (1), 449-79.

Three often cited works

• Keuschnigg, M. & Wolbring, T. 2015. Disorder, social capital, and norm violation: Three field experiments on the broken windows thesis. Rationality and Society 27 (1), 96-126.

• Wolbring, T., Keuschnigg, M., & Negele, E. 2013. Needs, comparisons, and adaptation: The importance of relative income for life satisfaction. European Sociological Review 29 (1), 86-104.

• Keuschnigg, M. & Ganser, C. 2017. Crowd wisdom relies on agents’ ability in small groups with a voting aggregation rule. Management Science 63 (3), 818-828

Latest publications


Marc Keuschnigg, Niclas Lovsjö, Peter Hedström

Analytical sociology and computational social science

In , Journal of Computational Social Science

Article in journal


Marc Keuschnigg, Christian Ganser

Crowd Wisdom Relies on Agents’ Ability in Small Groups with a Voting Aggregation Rule

In Management science

Article in journal

Marc Keuschnigg, Thomas Wimmer

Is Category Spanning Truly Disadvantageous? Niche Fitness and Audience Confusion in Primary and Secondary Movie Markets

In Social Forces

Article in journal