Mikael Ottosson

Senior associate professor

Business development in industrial companies linked to the market offer, sustainability and corporate strategy

I am an Associate Professor of Business Administration with a specialization in Marketing. I defended my Doctoral thesis at Linköping University in 2011 and have since worked as a researcher, teacher and with managerial assignments.

My main research is in the field of industrial marketing linked to how industrial companies can develop their market strategies and market offer. More specifically, I have experience in research projects with companies and stakeholders from, for example, the forest industry, the steel industry, the energy industry, the biogas sector and the agricultural sector. I have also done a lot of research on how companies handle increased demands on sustainability. Furthermore, I have also researched on sustainable consumption.

I have published in journals such as Industrial Marketing Management, Journal of Service Management, Journal of Retailing and Consumer Services and Journal of Industrial Ecology. I have received research funding from Riksbanken's anniversary fund, Vinnova, and the Swedish Energy Agency.

I was Head of the Division for Business administration between 2017-2019. Today, I am Head of the Unit for Strategy and marketing.

Publications

2022

Supervision

I am a supervisor for:

Alexander Flaig

PhD student

News

Energy and innovations boost the Swedish paper industry

The Swedish pulp and paper industry could significantly improve its competitiveness by linking innovation with savings in energy consumption. This is the conclusion of recently completed research project at LiU.

First Swedish textbook on Marketing & Sustainability

Two researchers and teachers at Linköping University have written the first Swedish textbook that links marketing and sustainability. The book criticises to a certain extent the course literature that currently dominates education in marketing.

Sustainable markets must be created and defended

Creating sustainable markets poses particular obstacles: a sustainable market must be continuously shaped and reshaped. This is the conclusion of three LiU researchers in business administration, who have used the Swedish biogas market as a case.

Organisation

Business Administration (FEK)

Business Administration is a division at the Department of Management and Engineering. The division offers education on undergraduate, masters, and PhD levels, and is an active research environment.

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow’s industry, business world and society by ground-breaking research, education and innovation.

Studenthuset on Campus Valla in Linköping

About LiU

Linköping University, LiU, offers innovative education and boundary-crossing research. The students are among the most desirable in the labour market and international rankings consistently place LiU as a leading global university.

Mikael Ottosson

Business development in industrial companies linked to the market offer, sustainability and corporate strategy

Publications

2022