Business development in industrial companies linked to the market offer, sustainability and corporate strategy

I am an Associate Professor of Business Administration with a specialization in Marketing. I defended my Doctoral thesis at Linköping University in 2011 and have since worked as a researcher, teacher and with managerial assignments.

My main research is in the field of industrial marketing linked to how industrial companies can develop their market strategies and market offer. More specifically, I have experience in research projects with companies and stakeholders from, for example, the forest industry, the steel industry, the energy industry, the biogas sector and the agricultural sector. I have also done a lot of research on how companies handle increased demands on sustainability. Furthermore, I have also researched on sustainable consumption.

I have published in journals such as Industrial Marketing Management, Journal of Service Management, Journal of Retailing and Consumer Services and Journal of Industrial Ecology. I have received research funding from Riksbanken's anniversary fund, Vinnova, and the Swedish Energy Agency.

I was Head of the Division for Business administration between 2017-2019. Today, I am Head of the Unit for Strategy and marketing.