Photo of Camilla Strömbäck

Camilla Strömbäck

Associate Professor

Conducts research in behavioural economics and environmental economics, and teaches introductory economics. 

Self-control, emotions and decision-making

My research focuses largely on self-control and how self-control correlates with people’s emotions and actions. 

My research can be summarised in two areas:

Decisions that affect my future self

Many of our most important decisions are such that we do not experience the outcomes of our choices immediately, but only after a certain time lag; this applies to decisions ranging from pension savings to how environmentally conscious we are in our daily lives. The main focus of my research is on how self-control, intuition and knowledge influence us when we make these kinds of decisions.

Financial anxiety, climate anxiety and other emotions

When faced with major and important issues, we may experience a sense of worry or insecurity. Together with my colleagues, I have investigated which psychological aspects correlate with these negative emotions, as well as how these emotions influence our decisions.

Publications

2026

Valeriia Lastovetskaia, Hugo Guyader, Brenda Nansubuga, Camilla Strömbäck (2026) Retailer Identity and Consumer Evaluation in Circular Retail: An Eye-Tracking Study of Refurbished Smartphones (Conference paper)

2025

Camilla Strömbäck, Per Andersson, Erkin Asutay, Hulda Karlsson-Larsson, Daniel Västfjäll (2025) Positive anticipated affective reactions increase pro-environmental behavior iScience, Vol. 28, Article 112389 (Article in journal) https://dx.doi.org/10.1016/j.isci.2025.112389

2024

Camilla Strömbäck (2024) Forecasting emotions: exploring the relationship between self-control, affective forecasting, and self-regulatory behavior Journal of the Economic Science Association, Vol. 10, p. 472-484 (Article in journal) https://dx.doi.org/10.1007/s40881-024-00173-7
Valeriia Lastovetskaia, Jelena Kurilova-Palisaitiene, Hugo Guyader, Lars Witell, Jasenko Flodin Arsenovic, Camilla Strömbäck, Anders Lundkvist (2024) Buying used and remanufactured products instead of brand-new ones: What really matters for consumers (Conference paper)
Camilla Strömbäck, David Andersson, Daniel Västfjäll, Gustav Tinghög (2024) Motivated reasoning, fast and slow Behavioural Public Policy, Vol. 8, p. 617-632 (Article in journal) https://dx.doi.org/10.1017/bpp.2021.34

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