Jakob is the director of CBMI (Centre for Business Model Innovation). His research is centred around how companies can meet the challenges of the future. His current research is concerned with sustainability and its impact on companies as well as governmental organisations. In particular, he is interested in the role that firms have in society and the impact they can have in the transformation to a more sustainable future. Of specific interest is how companies need to change their business models to adapt to society's transition towards environmental and social sustainability.
He publishes in journals such as Industrial Marketing Management, Supply Chain Management, Journal of Operations and Production Management, and International Journal of Production Economics. He sits on the editorial board of Journal of Business Research as well as Industrial Marketing Management.