Christian Kowalkowski is Professor of Industrial Marketing at the Institute of Technology at Linköping University, and Director of the Centre for Business Model Innovation (CBMI). He is also affiliated with CERS, Centre for Relationship Marketing and Service Management, at Hanken School of Economics in Helsinki.
Christian Kowalkowski has rapidly established himself as a leading authority in the field of B2B service strategy research. For over 15 years, through research, consulting, and educational activities about service strategy and implementation, he has worked with market-leading multinationals in various product industries. His research has been published in over 50 scholarly papers and presented at academic and industry conferences in Europe, North America, Asia, and Australasia. Christian is currently studying the interplay between digitalization and servitization, and the emergence of new business models based on circular economy thinking.
In the book Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (2017), professors Christian Kowalkowski and Wolfgang Ulaga share their practical twelve-step roadmap for crafting and executing a successful service-growth strategy—based on hands-on experience of working with companies and solid research. The book has been translated into Italian and Japanese.
