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Lars Witell

Professor

Publications

2025

Heiko Gebauer, Besma Glaa, Lars Witell, Helen Perks (2025) Key adjustments to service offerings to accommodate product innovations: The Case of electric vehicles Industrial Marketing Management, Vol. 128, p. 71-87 (Article in journal) Continue to DOI
JanErik Odhe, Pritam Padhi, Lars Witell (2025) Strategies for service growth Service innovation and management: digitalization, service infusion and customer experience, p. 45-58 (Chapter in book)
Joanna Pilawa, Lars Witell, Per Kristensson (2025) Service innovation in the eyes of customers: the Swedish innovation index Service innovation and management: digitalization, service infusion and customer experience, p. 143-155 (Chapter in book)
Lars Witell, Carolina Camén, Poja Shams (2025) Managing service toward better customer experiences: digitalization, service infusion, and service innovation Service innovation and management: digitalization, service infusion and customer experience, p. 1-13 (Chapter in book)
Klas Hedvall, Lars Witell (2025) Enabling a circular economy through green service strategies Service innovation and management: digitalization, service infusion and customer experience, p. 87-100 (Chapter in book)

Research

Abstract picture of networks.

Data-Driven Service Transformation in Industrial Ecosystems

The overall aim of this project is to explain how data-driven service transformations are altering markets and value creation for businesses, industrial ecosystems, and society.
A woman looking at som keywords that is associatet with remanufacturing. These words are manufacturing, reuse, remarketing, circular economy, circular solutiosn product as a service, sustainable, consumer behavior.

Overcoming behavioral barriers towards consumer product remanufacturing, STIGMA

The STIGMA project tackles waste prevention and product life extension issues and illuminates circular solutions to enable continuous product use/reuse, such as Product as a Service (PaaS) and Remanufacturing.
A storage for remanufactured items such as furniture, tv, kids bicycle.

Remanufacturization

The project will support B2C manufacturers in the transition towards remanufacturing by developing and improving manufacturers' remanufacturing ecosystems as well as investigating the remanufacturing potential of consumer products.

News

9.5 million for research on service innovations

LiU have received 9.5 million SEK from the Marianne and Marcus Wallenberg Foundation. The research grant will be used to examine how companies can utilise digital technology and data to create new and useful services
Autumn at the Campus Valla and bikes.

Research at IEI holds a high standard

Stanford University has recently released an updated list of the top two percent most cited researchers globally, and it is gratifying to note that once again, several distinguished researchers from IEI are represented on the list.
Graphic illustration.

IEI researchers among the world´s most cited

Stanford University has recently published an update of the list of the two percent most cited scientists in the world. And again several researchers at IEI are on the list.

Organisation

International food market in Linköping

Business Administration (FEK)

Business Administration is a division at the Department of Management and Engineering. The division offers education on undergraduate, masters, and PhD levels, and is an active research environment.
Campus Valla overview.

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow’s industry, business world and society by ground-breaking research, education and innovation.
Studenthuset on Campus Valla in Linköping

About LiU

Linköping University, LiU, offers innovative education and boundary-crossing research. The students are among the most desirable in the labour market and international rankings consistently place LiU as a leading global university.

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