danva85

Daniel Västfjäll

Professor

My main interest is in emotion and its effect on everyday behaviours. Another goal is to help people make better decisions. I am a professor in Cognitive Psychology since 2011 and have PhDs in acoustics (2003) and psychology (2002).

Decisions, emotion and experience

My research deals with one of the most fundamental questions in psychology - how emotions are elicited and how they affect us in our everyday lives. This is studied in four different main themes.

Prosocial helping/the decision to donate

There is a vast need for voluntary donations for both local and global causes. But what motivates us to help? We conduct research to examine the role of deliberate, emotional and moral drivers for helping behaviors.

Homo Heuristicus - how decisions are actually made

Decision making has been seen as a “rational” process where decision makers maximize utility. However, in most situations we make decision using simplified heuristics. We study when and why relying on emotional and habitual decision strategies may be beneficial in many situations.

Neuroeconomics - studies of how the brain and body make decisions

During the past 20 years, neuroeconomics has been established as an important research area. We study how people make decision with the help of brain imaging techniques.

Emotion, Music and Sound

What is it in a sound or a musical piece that can move us so deeply? We use experimental methods to study how music affect us in our everyday lives.

News

Selected publications

Cover of publication ''
Daniel Västfjäll, Slovic Paul, William Burns, Arvid Erlandsson, Lina Koppel, Erkin Asutay, Gustav Tinghög (2016)

Frontiers in Psychology , Vol.7 , s.325- Continue to DOI

Cover of publication ''
Daniel Västfjäll, Paul Slovic, Marcus Mayorga, Ellen Peters (2014)

PLOS ONE , Vol.9 , s.e0100115- Continue to DOI

Publications

2025

Camilla Strömbäck, Per Andersson, Erkin Asutay, Hulda Karlsson-Larsson, Daniel Västfjäll (2025) Positive anticipated affective reactions increase pro-environmental behavior iScience, Vol. 28, Article 112389 (Article in journal) Continue to DOI
Hulda Karlsson, Hajdi Moche, Daniel Västfjäll (2025) Reducing overhead aversion in charitable giving through information and introspection CURRENT RESEARCH IN BEHAVIORAL SCIENCES, Vol. 8, Article 100171 (Article in journal) Continue to DOI
Hulda Karlsson, Arvid Erlandsson, Joakim Sandberg, Daniel Västfjäll (2025) Mitigating climate change with financial investments: exploring sustainable investment strategies in a novel experimental investment paradigm Judgment and Decision Making, Vol. 20, Article e7 (Article in journal) Continue to DOI

Research groups

Organisation