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Marc Friberg

My research focuses on how to strengthen the ability of individuals and society to manage acute injuries across all types of situations, ranging from everyday incidents to major crisis, disasters, and war.

Presentation

My research focuses on the role of the public in acute and life-threatening situations, particularly in cases of severe bleeding where early interventions can be crucial for survival. In such situations, it is often ordinary people, laypeople, who are first on the scene and who must make rapid decisions and act under stress and uncertainty before professional help arrives. I study how individuals without formal medical training can be educated and trained to respond more effectively under these conditions.

My research is based on how people perceive, interpret, and react to their surroundings in emergency situations. I examine how factors related to the helper, the injured person, and the situation itself influence people’s assessments, decisions, and actions. A central focus is how individuals without medical training identify and manage life-threatening bleeding, and what barriers and enablers affect their ability to intervene. Much of my work has been carried out in connection with the introduction of the Stop the Bleed concept in Sweden.

The aim of the research is to contribute to the development of education and training that better reflect how people actually think and act in real emergency situations. This involves not only teaching which actions to perform, but also training the ability to recognise when a situation is life-threatening and understand when intervention is needed. In this way, more people can be better prepared to act quickly and effectively when accidents and emergencies occur.


Publications

2026

Marc Friberg (2026) Perceiving Emergencies: Laypeople's Judgement, Stress, and Performance in Traumatic Bleeding (Doctoral thesis, comprehensive summary) https://dx.doi.org/10.3384/9789181185973

2024

Jenny Pettersson, Erik Prytz, Marc Friberg, Anton Björnqvist, Peter Berggren, Jessica Frisk, Carl-Oscar Jonson (2024) Decision Making in a Strategic Medical Command and Control Team During the Covid-19 Pandemic: A Case Study Disaster Medicine and Public Health Preparedness, Vol. 18, Article e119 (Article in journal) https://dx.doi.org/10.1017/dmp.2024.95

2023

Carl-Oscar Jonson, Marc Friberg, Wilhelm Brodin, Lukas Arkestål, Erik Prytz (2023) Training Effectiveness Factors Associated with Laypeople Hemorrhage Control Training: A Systematic Literature Review (Conference paper) https://dx.doi.org/10.3384/ecp194.602
Marc Friberg, Wilhelm Brodin, Lukas Arkestål, Carl-Oscar Jonson, Erik Prytz (2023) Training Effectiveness Factors Associated with Laypeople Hemorrhage Control Training: A Systematic Literature Review Framtidens Skadeplats 2023 (Conference paper) https://dx.doi.org/10.3384/ecp194.602
Marc Friberg, Wilhelm Brodin, Carl-Oscar Jonson, Erik Prytz (2023) The Effects of Including Blood in First Aid Training on Confidence in Bleeding Control Ability and Intent to Aid 2023 WADEM congress on disaster and emergency medicine, p. s14-s14 (Conference paper) https://dx.doi.org/10.1017/s1049023x2300081x

Research

About the division

Colleagues at HCS

About the department