My research at Linköping University explores how consumers navigate between packaging-free and conventional grocery systems, focusing on the real environmental impact of their everyday shopping choices. I research factors such as the number of shops visited, modes of transport, and how well people manage food quantities to avoid waste.
I aim to understand whether packaging-free systems are environmentally sustainable and, if so, under which conditions. By looking at everyday routines and choices, I explore when and how packaging-free systems actually work.
As a designer, I aim to contribute to the development of grocery systems that are both practical and efficient, with a strong focus on environmental sustainability. This may include rethinking store layouts, packaging solutions, and purchasing practices to support waste reduction and promote more sustainable shopping habits.