This course consists of three parts. The first part, Marketing and Consumer Behaviour 7,5 ECTS credits, centers on the processes and activities consumers engage in when acting on today’s markets. The second part, Service Management and Marketing 7,5 ECTS credits, focuses on how firms can co-create value with their customers to provide unique customer experiences. The last part of the course consists of the preparation and completion of a bachelor thesis, 15 ECTS credits.
The selection to this course is made on basis of completed academic credits in the subject Business Administration. The academic credits must be available on Universityadmission.se/Antagning.se by the last day of application.