Alexey Sklyar
Associate Professor
Online Presence
Publications
2026
Platform evolution for data-driven servitization: an affordance perspective
Journal of business & industrial marketing, Vol. 41, p. 28-45
(Article in journal)
https://dx.doi.org/10.1108/JBIM-12-2024-0932
2025
Digital service orientation: unlocking servitization in service operations and service sales
International Journal of Operations & Production Management, Vol. 45, p. 117-139
(Article in journal)
https://dx.doi.org/10.1108/IJOPM-08-2024-0710
2024
Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach
Industrial Marketing Management, Vol. 123, p. 12-30
(Article in journal)
https://dx.doi.org/10.1016/j.indmarman.2024.09.003
2022
Tensions in digital servitization through a paradox lens
Industrial Marketing Management, Vol. 102, p. 438-450
(Article in journal)
https://dx.doi.org/10.1016/j.indmarman.2022.02.010
2020
Transformational shifts through digital servitization
Industrial Marketing Management, Vol. 89, p. 293-305
(Article in journal)
https://dx.doi.org/10.1016/j.indmarman.2020.02.005