Photo of Alexey Sklyar

Alexey Sklyar

Assistant Professor

Online Presence

Publications

2024

Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Hans Kjellberg (2024) Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach Industrial Marketing Management, Vol. 123, p. 12-30 (Article in journal) Continue to DOI

2022

Zsófia Tóth, Alexey Sklyar, Christian Kowalkowski, David Sörhammar, Bård Tronvoll, Oliver Wirths (2022) Tensions in digital servitization through a paradox lens Industrial Marketing Management, Vol. 102, p. 438-450 (Article in journal) Continue to DOI

2020

Bård Tronvoll, Alexey Sklyar, David Sörhammar, Christian Kowalkowski (2020) Transformational shifts through digital servitization Industrial Marketing Management, Vol. 89, p. 293-305 (Article in journal) Continue to DOI
Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Pennie Frow, Adrian Payne (2020) Value propositions as market-shaping devices: A qualitative comparative analysis Industrial Marketing Management, Vol. 87, p. 276-290 (Article in journal) Continue to DOI

2019

Alexey Sklyar, Christian Kowalkowski, David Sörhammar, Bård Tronvoll (2019) Resource integration through digitalisation: a service ecosystem perspective Journal of Marketing Management, Vol. 35, p. 974-991 (Article in journal) Continue to DOI

Research

Organisation