Fotografi av Alexey Sklyar

Alexey Sklyar

Biträdande universitetslektor

Sociala medier

Publikationer

2024

Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Hans Kjellberg (2024) Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach Industrial Marketing Management, Vol. 123, s. 12-30 (Artikel i tidskrift) Vidare till DOI

2022

Zsófia Tóth, Alexey Sklyar, Christian Kowalkowski, David Sörhammar, Bård Tronvoll, Oliver Wirths (2022) Tensions in digital servitization through a paradox lens Industrial Marketing Management, Vol. 102, s. 438-450 (Artikel i tidskrift) Vidare till DOI

2020

Bård Tronvoll, Alexey Sklyar, David Sörhammar, Christian Kowalkowski (2020) Transformational shifts through digital servitization Industrial Marketing Management, Vol. 89, s. 293-305 (Artikel i tidskrift) Vidare till DOI
Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Pennie Frow, Adrian Payne (2020) Value propositions as market-shaping devices: A qualitative comparative analysis Industrial Marketing Management, Vol. 87, s. 276-290 (Artikel i tidskrift) Vidare till DOI

2019

Alexey Sklyar, Christian Kowalkowski, David Sörhammar, Bård Tronvoll (2019) Resource integration through digitalisation: a service ecosystem perspective Journal of Marketing Management, Vol. 35, s. 974-991 (Artikel i tidskrift) Vidare till DOI

Forskning

Organisation