The more dynamic business environment, with globalization, high competition and environmental requirements, the more important it becomes with flow-oriented business models to increase organizations' ability to meet the demands for profitability, growth and sustainable development. It is in the supply chain that conditions are created for profitable growth, high customer value and environmental sustainability. The trend is towards more complex supply chains, which increases the importance of the systems approach represented in our research and education. This applies just as much in business as in the public sector or voluntary organizations.
Me and my colleagues explore the interfaces between strategy, logistics and quality management, in terms of flow-oriented business models. This is not about new technologies, but how to design operative processes to be resource-efficient and valuable for the customers. It is only then that you get the full benefit of the new technology. With a systems approach as a basis where the whole is more important than the parts, we get the opportunity to find new and more innovative solutions to the challenges that society and business are facing. This applied research, leading to business development and societal development, is characterizing both my academic research and my work in business with strategic development.